Nannette M. Zapata

Experience

Fairchild Tropical Botanic Garden—Coral Gables, Florida (2002-Present)

• 2006 to Present: Chief Operating Officer, Manages Fairchild’s operations, including retail, events, marketing, magazine publishing, website and social media, facilities, public relations, donor relations, food service, membership, visitor services, admissions, vehicle fleet, art program, various off-site contracts, capital development and more. Manages ~85 employees and is responsible for the annual multi-million dollar operations budget.
• 2004 to Present: Director of Marketing and Communications, Responsible for print, TV, radio, social media, web and electronic communications, as well as public relations. Oversees editorial and design of award-winning magazine, The Tropical Garden. Responsible for delivery of key branding and messaging to audiences. Responsible for paid advertising, media buys, brand management and awareness and market research. Responsible for institution-wide message and standards identity.
• 2002 to 2004: Marketing and Special Events, Responsible for management of major special events, including logistics and marketing. Successfully launched new major events, created financial reporting system for existing events. Created sales program for rental facility.

American Welding Society (1995-2002)

• 1997-2002: Corporate Director, Corporate Communications, Responsible marketing, public relations and website operations, as well as a $1.7 million annual departmental budget and a five-member staff. Functions included production and dissemination of media releases, marketing and communication plans, creation of an annual report, all corporate awareness promotion, maintenance of performance and comparative data, production of PSA spots, videos, and presentation materials. Staff liaison to Board of Directors.